Creator of The Sales Activator®
Nikki Owen has dedicated the last 16 years to the development of sales professionals and sales leaders for many large international organisations globally. She has coached and mentored over 6,000 sales people and their leaders enabling them to achieve a sustainable increase in their sales results.
In 2004 Nikki conducted one of the largest sales research projects ever undertaken, involving 2663 organisations in her quest to identify the 5 biggest barriers to sales success. This extensive report has been widely quoted and referred to; appearing on hundreds of websites and featuring in several global publications as the ultimate solution to creating high-performing sales teams.
Nikki is the creator and developer of The Sales Activator® an award winning sales coaching toolkit that won universal acclaim for changing the face of sales development. The Sales Activator® is currently being used by over 2,000 sales managers.
As a certified Master Practitioner and Trainer of Neuro Linguistic Programming, Nikki is considered to be an expert with applying seeming complex NLP techniques within a corporate infrastructure. Her own coaching toolkit includes many of her own internationally recognised coaching techniques for accelerated development including The Iceberg Model® that provides a simple structure to optimise sales performance. The results that Nikki achieves for her clients can also be attributable to her experience as a top performing sales person for one of the Mars companies and Western International Holdings. She walks-her-talk and has a practical hands on approach to what works best with sales people.
Nikki also lectures on sales leadership and creating high performing sales teams using her own case studies from her client portfolio including Shell, Barclays Bank and Zurich Life. In 2007 she became an accredited firewalking instructor with the Firewalking Institute of Research and Education and studies Quantum Physics to add depth to her sales development techniques.
Nikki is the author of 'A Second Chance to Live' that was first published in 1991 by Transworld Publishing in both hardback and paperback and was translated and sold in 16 different countries. She has been interviewed on numerous television and radio shows and is currently finalising her next book on sales - The Synergetic System™.
Sales Development in Nikki's own words:
"It's a wonderful gift to see people achieve more of their potential. Coaching and development provides those individuals with a refreshingly different perspective that expands their thinking and open's their minds to interesting new possibilities. The sales arena can be a harsh and lonely environment at times, a good developer of sales professionals can transform that environment into a haven for success."
Areas of specialist expertise:
Creating a high-impact attitude
- How to access a highly resourceful state-of-mind
- Understand The Communication Model and how it a"ects selling performance
- Goal setting using both the conscious and unconscious mind to leverage sales results
- Understanding personal motivators and how to increase motivation easily and effortlessly
- How to overcome call reluctance
- Time-management
- The Synergetic System
- Overcoming limiting beliefs to increase sales results
- Self-orientation
Sales training including:
- Activity-based planning
- Lead generation strategies
- How to obtain qualified referrals
- Creating a prospect criteria
- Making appointments
- Pipeline management
- Generating incremental business with existing customer base
- Building long- term relationships
- Pre-call planning
- The exploratory meeting
- Building instant rapport
- Listening beyond words
- High-impact questioning techniques
- Probing for pain
- Presenting aligned solutions
- Persuasive presentations
- Testimonial-based selling
- Understanding social styles
- Inoculating objections
- Handling objections
- Dealing with price-related objections
- Win-win negotiations
- 4 vital negotiating behaviours
- The process of closing
- Trial closing
- Post-call follow-up
Sales leadership
- Appraisals and assessments
- Accompaniments
- Providing feedback
- Motivating others
- Delegation
- Decision-making
- Influencing
- Situational Leadership
- Presenting
- Managing change
- Sales team building
- Running effective sales meetings
- Sales team development
- The Sales Activator®